How To Stop People From Secretly Thinking You’re Full Of Crap
By Ken Brand on October 19, 2009
Their Problem = Who To Trust?
Full of Crap or True Blue Trustworthy? Civilians secretly think Real Estate Agents are full of crapola. The civilian perception is:
1. Real estate agents follow-up and follow-through like Donald Trump combs over, spectacularly irresponsible.
2. Real estate agents behave and screech, “It’s ALL about ME”. ”I’m famous.” ”I’m NUMBER ONE.” ”Dig ME, Dig MY awards, Dig MY bill boards.” ”I exceed your expectations (for egoism and poor performance.)!” Etc.
3. Real estate agents spend more money on their Personal Promotion than property promotion.
4. Real estate agents charge too much and do too little. List it > plant scratched, crooked, rusty framed For Sale sign > shoot lame photos > deliver William (I have no professional training) Hung service > ignore empty Take-One flyer box > run a print ad > lay low till it sells > collect a commission check.
Let’s face it. Civilians think most sales people are full of crap. Who can blame them. We have a ton to overcome. Let’s get started…
Our Problem = Lack Of Trust
Here’s How Untrustworthy Is Created, Reinforced and Forwarded:
1. Dress like you’re on vacation, a hobo or a hooker.
2. Speak in shallow generalities.
3. Demonstrate sloth, ignorance and apathy.
4. Act inconsistent.
5. Never apologize, always make excuses, blame and stay the same.
6. Screech: YOU are NUMBER ONE. Talk about YOU exclusively. Talk more than YOU listen.
7. Act like YOU are the most important person in the room.
8. Take phone calls while engaged with clients.
9. Keep people waiting.
10. Cut corners.
11. Take ka-ka photos with cheap equipment.
12. Create property flyer’s using clashing font styles, garish colors and seat-of-the-pants layout and design.
13. Sprinkle your MLS listing remarks and property promotion materials with uninspiring, overused and misspelled words.
14. Do as little as possible.
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