Read about this today. I know Michael Russer. Very sharp. Realtors have found lots of success in "Mastermind" type groups. I've joined one myself with a group of AE's from Associations like ours.
As I read this, it suggests that there is a cost, but I don't know what it is.
There is a requirement that you be an eTEAM member. I went on the site and read about it, but I'm still not sure of any details.
Give it a look...but keep your eyes open.
Santa Barbara , CA , November 11, 2009 — With social media being recognized as the hottest way of generating business online, Michael Russer (aka Mr. Internet®) of Online Dominance™ has teamed up with Brad Carroll and Bobby Carroll of Dakno Marketing to form a powerful MasterMind group for agents who are seriously focused on boosting transactions.
In an endeavor that changes almost daily, the Social Networking MasterMind Group will be presented with content that puts them ahead of the digital curve during its monthly meetings, as well as the best strategies for using it. This is the first ongoing venue exclusively for top performing real estate professionals to keep up with the latest in this essential trend.
“Far too many agents are given access to tools like social media, often at sizable expense to their brokerages, without understanding how to really use them correctly. They seem like so much fun to play with, but they have no concept how much time and effort is truly required to make social networking effective, resulting in nothing but mounting frustration and hours of time sucked away from productive business. Would you give a teen with a learners permit the keys to your new Ferrari? If so, you’re braver than me!” says Michael Russer.
This sentiment is echoed by top social networker and Vice President of Sales & Marketing at Dakno, Bobby Carroll, who will take the lead in facilitating the MasterMind. “Using social media today is like the California Gold Rush – a few prepared individuals struck it rich, but most laid waste to the landscape. Truth is, you can do more harm to yourself than good if you aren’t properly equipped with the right skills. To experience any measure of success with social networking, real estate professionals must understand these new, ever-changing tools, AND have a plan ready to use them!”
The Online Dominance™ Social Networking MasterMind Group is open to eTEAM Members only. Also, members will be held accountable for implementing what they learn and reporting on the results. To find out more about the Online Dominance Mentoring Program™, or for more information about Michael Russer or to book him as a speaker, call Vickie Smith at 877-977-1188 x81 or email vsmith@russer.com. For more information on Dakno Marketing, contact Bobby Carroll at Bobby@Dakno.com.
Showing posts with label social media. Show all posts
Showing posts with label social media. Show all posts
Wednesday, November 11, 2009
Thursday, October 15, 2009
Social Media Rules of Engagement
Give More Than You Take The more you contribute to conversations and discussions, the more people will recognize your name and what you stand for. Over time you will establish credibility and build value. Remember the well-known adage; the more you care, the more you share.
Respect Be respectful of the community, the members, the group’s overall goals, etc. Social Media is a participatory sport and that means that you are one of many. People can chose to communicate with you or they can chose to ignore you. Treat others as you want to be treated.
Listen Listening and receiving comments and feedback are two of the greatest strengths of Social Media. They represent first-hand interaction with your customer. By listening to them you gain unfiltered feedback about your products and market.
Respond When people comment or leave messages for you it’s only polite to respond in a timely fashion. By responding you are validating to the online community that you are an individual that values and acknowledges others. This adds to your credibility as an individual.
Build Relationships It’s called social networking for a reason. Make sure you build relationships with everyone that communicates with you; establish conversations, ask questions, respond to questions, etc. Discussions and relationships encourage people to return to your page, thereby building a meaningful community.
Be Authentic and Transparent Be sincere and honest; be yourself. With Social Media displaying your profile, message and comments it is critical to your success that you are genuine and dependable.
Do Not Become a Nuisance It’s generally agreed that spamming is bad, but it’s also important to avoid becoming a Keyboard Gangster, Envelope Pusher or a Social Saboteur. More about these different type in my new Social Media Report.
Collaborate Social Media is a collective medium. This means that it uses the knowledge or wisdom of the whole group; not just a single individual. For that reason, information obtained in Social Media on Wikis or reviews is seldom entirely wrong. On the other hand, it’s often not 100% right. As a result, there is a strong need to work together, updating and constantly adding value to improve the quality of the content.
Add Value Every member of a community must contribute his or her fair share. What is your contribution? Remember that contributions come in many different shapes and actions: providing information, being a resource, answering questions and redistributing information.
Consider Opportunities in the Long Tail In Social Media, every service offering has some degree of value. It’s not always wise to just focus on the few services that command a high frequency of interest among a few niche groups and the requisite competition that introduces other service providers. As technology continues to erode communication barriers, value will also come from the many niche groups in “the tail” that demonstrate interest in services that conventional (competing) service providers would otherwise consider having little value.
Respect Be respectful of the community, the members, the group’s overall goals, etc. Social Media is a participatory sport and that means that you are one of many. People can chose to communicate with you or they can chose to ignore you. Treat others as you want to be treated.
Listen Listening and receiving comments and feedback are two of the greatest strengths of Social Media. They represent first-hand interaction with your customer. By listening to them you gain unfiltered feedback about your products and market.
Respond When people comment or leave messages for you it’s only polite to respond in a timely fashion. By responding you are validating to the online community that you are an individual that values and acknowledges others. This adds to your credibility as an individual.
Build Relationships It’s called social networking for a reason. Make sure you build relationships with everyone that communicates with you; establish conversations, ask questions, respond to questions, etc. Discussions and relationships encourage people to return to your page, thereby building a meaningful community.
Be Authentic and Transparent Be sincere and honest; be yourself. With Social Media displaying your profile, message and comments it is critical to your success that you are genuine and dependable.
Do Not Become a Nuisance It’s generally agreed that spamming is bad, but it’s also important to avoid becoming a Keyboard Gangster, Envelope Pusher or a Social Saboteur. More about these different type in my new Social Media Report.
Collaborate Social Media is a collective medium. This means that it uses the knowledge or wisdom of the whole group; not just a single individual. For that reason, information obtained in Social Media on Wikis or reviews is seldom entirely wrong. On the other hand, it’s often not 100% right. As a result, there is a strong need to work together, updating and constantly adding value to improve the quality of the content.
Add Value Every member of a community must contribute his or her fair share. What is your contribution? Remember that contributions come in many different shapes and actions: providing information, being a resource, answering questions and redistributing information.
Consider Opportunities in the Long Tail In Social Media, every service offering has some degree of value. It’s not always wise to just focus on the few services that command a high frequency of interest among a few niche groups and the requisite competition that introduces other service providers. As technology continues to erode communication barriers, value will also come from the many niche groups in “the tail” that demonstrate interest in services that conventional (competing) service providers would otherwise consider having little value.
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