"Social media is cool!" proclaims Chris Brogan in a premium article at MarketingProfs. "Blogging and podcasts are cool! We're so cutting edge! Twitter is like the future here today, and no one knows about it!" If you've noticed a certain facetious quality to his enthusiasm, his next line makes clear his disdain for the gee-whiz attitude many people take: "Yeah, whatever."
ACAR offers "Real Estate Marketing in the age of Social Media" Tuesday as part ot he Lunch&Learn Series.
$15.00 gets 2 hrs of CE and lunch!
REALTORS are rapidly moving for complete adoption of technical marketing tools, but were not completely sure what to do once we add them to out toolkit. In a recently concluded four-day conference for REALTOR Association staff, sessions on social media tools outnumbered every other topic by 2-1.
For instance, here is an article on Facebook and Coke being #2 Fan Page and it was actually created by fans. http://adage.com/digital/article?article_id=135238
When Tropicana unveiled entirely new packaging for its Pure Premium orange juice early this year, the company received an unexpectedly vocal response from a small cadre of customers. Posting on Twitter, they didn't mince words—using adjectives like "ugly" and "stupid," the unhappy shoppers complained that the new packaging made Tropicana look like a generic store brand....the old packaging is being reintroduced.
Reaching your real estate business goals means leveraging your social network with a solid plan—not just preening over your popularity. If you want new buyer clients, for instance, you should start by differentiating between your real-life friends and potential sources of business.
ActiveRain (great social/business site) had some great posts on mistakes agents make with social media. Thought you might find interesting:
http://activerain.com/blogsview/951232/The-Top-10-Boo-Boos-in-Social-Media-Marketing-Part-I
http://activerain.com/blogsview/953409/Part-2-of-the-Top-10-Boo-Boos-in-Social-Media-Marketing
Sunday, March 29, 2009
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